Brand Questionnaire Name * First Name Last Name Email * Phone * (###) ### #### How and why was your business started and where did the idea come from? * In one sentence, how would you describe your products and/or services. * Now narrow it down to two words * What market are your products/services in? * Industry How do people learn about your business? * What is the one reason people come to your business? * X Factor Who are your main competitors and why do people go to them? * Who is buying your product/service? How would classify this group? * Audience What are your brand's personality traits? * Just like people, your brand's personality draws some to it and repels others. Defining it in human terms makes it easier to identify the audience that will be attracted to it. See below for a list of personality traits to start with. Describe its main personality in one word * Tone List four supporting traits * Thank you! Click here to view the Brand Traits PDF
