Internal Communications Portfolio
Here are examples of Internal Communications marketing projects that I have successfully worked on.
UnitedHealthcare Government Programs
Consumer Segmentation
Year
2024
Role
Lead Creative/Art Director
Audience
Employees & Stakeholders
Creative development of a professional PowerPoint template and the seamless execution of the presentation deck that effectively communicates the extensive and detailed research conducted on six distinct consumer segments for targeted marketing materials.
Creative contributions:
Distilling a 100+ page research deck into a more concise deck that can be used by all marketing partners
Template development (PPT master slides)
Layout and design of deck
Persona photography
Templates for short persona profiles
UnitedHealthcare Government Programs
Consumer Segmentation Boomer Room
Year
2024
Role
Lead Creative/Art Director
Audience
Employees & Stakeholders
Develop an engaging and immersive room experience where employees can walk through and explore in-depth information about four of the most influential personas in the boomer audience. Our goal was to ensure that the content was presented not only in an informational manner but also in a way that fully captivates and immerses visitors.
Creative contributions:
Creative Strategy
Concepting of room layout and graphics
Provide direction on design of assets and final production
UnitedHealthcare Government Programs
Marketing Operating Principles Posters
Year
2024
Role
Lead Creative/Art Director
Audience
Employees
The executive leadership team wanted to reinforce the operating principles that employees should live by. The posters are hung in office and were mailed to employee's homes to hang in their workspaces.
Creative contributions:
Concept development
Layout and production
UnitedHealthcare Government Programs
Product Playbooks
Year
2021
Role
Lead Creative/Art Director
Audience
Employees/Partners
The desire was to create a series of Marketing Playbooks for the five lines of business. Each Playbook was to showcase the strategy, creative, channels and resources for the plan year.
The ask was to create an offline interactive piece that could be update year over year and be shared internally and with outside partners.
Creative contributions:
Work with leadership to ideate a solution for the presentation of the information
Create a template to be executed as an interactive PDF
Design and layout of the 50+ pages for five versions
Working with business partners to update every year
UnitedHealthcare Government Programs
Marketing Business Plan & Toolkit
Year
2022
Role
Lead Creative/Art Director
Audience
ELT/MLT/Employees
We were challenged to rethink how the business plan would be presented to leadership and employees. I worked with the CMO, Executive Creative Director, Strategy & Innovation Team and the Senior Leadership Team to create a template that was both engaging and communicates the plan for the next year.
Once the business plan design was created, we developed a suite of corresponding materials to support the message of the year’s plan and goals.
We have now evolved this toolkit to be used for the last 3 years business plans, quarterly business reports, all-employee meetings, SharePoint site roll-out, individual team identity kits and more.
Creative contributions:
Concept new system for delivering the business plan messaging
Development of design templates
Work with leaders to input content
Execute toolkit based on design
UnitedHealthcare Government Programs
Executive Presentation
Year
2022
Role
Lead Creative/Art Director
Audience
Executive Leadership/Employees
I was challenged to execute a high level presentation for the CMO to present to executive leaders throughout the company to explain the .com transformation. I worked with the CMO to take the content heavy deck and create a highly visual, but informative presentation for him to showcase this complex vision.
Creative contributions:
Presentation template development
Build out visuals and content to be engaging and digital forward