• Successfully launched and operate creative studio serving diverse client base

• Developed innovative creative services model improving workflow efficiency at Futura Marketing

• Provide strategic creative support to executive leadership teams, including presentation design and business planning visual communications

• Built and scaled creative departments from individual contributor to multi-person teams

• Led creative strategy for major national brands including Häagen-Dazs, Land O’Lakes, Mosaic and Ecolab

• Established reputation as an abstract artist with regional art show acceptance and collector base

Founder
August 2018-Present

• Freelance graphic design services, including; brand design, website design in Squarespace and Wix, Canva and Adobe Express brand and templates, photography, marketing materials

• Surface pattern designer

• Lifestyle photography, wedding photography and headshots

• Fine abstract artist, creating art for galleries, regional shows, boutiques, online shop and collectors

Senior Art Director
UnitedHealthcare Government Programs
Feb 2020 – Present

Senior Art Director
UnitedHealthcare Community & State
May 2012 – Feb 2020

• Responsible for creating designs that communicate our brand in a thoughtful and logical way.

• Support Executive Leadership with presentation design, business planning creative support, strategic visual creation.

• Provide creative leadership in Marketing Communications project, both internal and external facing.

• Developed a creative services model to promote more efficient and effective workflow management.

• Create both traditional print (brochures, campaign collateral, direct mail, B2B, B2C) and digital (landing pages, HTML emails, website layout, app layout, social media creative) designs.

• Event creative direction, design and production.

• Manage and mentor Graphic Designers on the team.

Design Services Director
Dec 2010 – May 2012

• Manage 3 graphic designers, focusing on quality of work and meeting our yearly revenue goal.

• Hire and manage pool of freelance designers and copywriters.

• Oversee creative yearly budget, project estimates and billable hours.

• Manage talent development and proper training of the design team, along with researching industry trends and plan for future agency needs.

• Provide creative leadership on all accounts, ensure alignment with the client brand and messaging.

• Art direct photo shoots, work with the photographer and client to ensure the vision of the concept/brand is maintained.​​​​​​​

Sr. Graphic Designer
Oct 2007 – Dec 2010

• Lead designer on the Häagen-Dazs and Ecolab accounts.

• Responsible for creating designs that communicate the brand and messaging of the client.

• Lead internal project team in creating optimal creative solutions.

• Develop internal processes to streamline daily workflow, i.e., the creative schedule, and other processes.

• Build and manage a growing creative department from 1 full-time designer to 4 with a pool of additional resources at the ready.

• Art direct photo shoots, work with the photographer and client to ensure the vision of the concept/brand is maintained

Graphic Designer
Nov 2006 – Oct 2007

• Execute effective and impactful design solutions to communicate the main message to fulfill client expectations.

• Collaborate with the project team to explore creative concepts, key messages and communicate project challenges.

• Execute production modifications and ensure quality and flawless work.

• Maintain and archive critical project files.

Graphic Designer
May 2004 – Dec 2006

• Worked on a range of projects from sales collateral, trade show graphics, packaging, environmental signage and design to event planning.

• Provided design and production services.

• Work with vendors to determine the optimal solution for the project.

• Present creative concepts and solutions to the client.

Mentor
First Robotics/High Tech Kids, Chanhassen High School Stormbots and Wrench Dressing
Jan 2024 – Present

• Work with both the high school FRC team and the community-based FTC team

• Mentoring the students in marketing, graphic design and presentation skills, such as:

  • Content calendars, yearly theme, creative execution of theme, pit design, portfolio and judges presentations, swag, recruiting deck, web design and more.

Minneapolis Community & Tech
2002-2004 
Graphic Design

St. Cloud State University 
1999-2001 
Aviation Management & Public Relations

• Creative Strategy & Innovation

• Workflow & Process Development

• Presentation Development & Information Design

• Team & Resource Building

• Surface Pattern Design & Illustration

• Critical Thinking & Adaptability

• Adobe Creative Suite

• Microsoft Office Suite

• Sketch, Keynote, Figma

• SharePoint, Workfront, Notion

• Canva, Adobe Express

• Squarespace/Wix

• Executive Leadership Support

• Healthcare Industry Knowledge

• B2B/Influencer Marketing

• B2C Acquisition & Member Marketing

• Small Business Marketing

• Surface Pattern Design Industry

American Craft Council (ACC)
Northeast Minneapolis Arts Association (NEMAA)
Pattern+ with Bonnie Christine
Carver County Arts Consortium

2023 Best Booth Display
Minnehaha Falls Art Fair

2024 Certificate Completion
Surface Design Immersion

Enneagram

As an enneagram 4w5, a fantastic combination of the Individualist and the Investigator, I live a life full of creativity, a desire to know more and the ability to look at the world through a lens of curiosity and creative problem solving.

Strengths Finder

Strategic | Ideator | Relator | Individualization | Self-assurance

16 Personalities

Mediator: INFP-T
Possess a rich inner world brimming with imagination, empathy, and idealism. My compassionate nature and deep-seated desire to understand the human experience makes me a natural confidant and source of support for those around me. I approach life with a sense of wonder, always seeking meaning and authenticity in experiences and relationships.

My creativity is a wellspring of inspiration, often manifesting in unique ideas and innovative solutions to complex problems.