Small Business Branding
Here are examples of Small Business Branding projects that I have successfully worked on.

Oak & Lily Studios: Brand Redesign Package

I developed a comprehensive brand identity system for Oak & Lily Studios, a boutique florist specializing in natural, elegant floral arrangements. The project encompassed a complete brand suite designed to reflect the studio's commitment to timeless beauty and organic sophistication.

The identity system was designed for seamless application across both physical and digital touchpoints, from delicate packaging and business cards to robust social media presence and marketing campaigns

The earth-tone palette and elegant typography create a timeless aesthetic that will age gracefully, while the flexible logo system and extensive asset library ensure the brand can adapt to various applications and seasonal campaigns.

Complete brand suite included:

  • Logos

  • Fonts

  • Color palettes

  • Patterns

  • Illustrations and icons

  • Canva brand library and templates set up

Happy in the Dirt: Brand Design Package

I collaborated with Melissa to develop a comprehensive brand identity for "Happy in the Dirt," her urban flower farm and florist business. This project focused on creating a vibrant, approachable brand that captures the joy and authenticity of working with flowers while maintaining professional appeal for her target market.

The brand identity centers around the concept of finding happiness in nature's simplicity - literally being "happy in the dirt." The playful yet sophisticated approach reflects Melissa's passion for urban farming and her commitment to bringing fresh, locally-grown flowers to her community. The brand positioning emphasizes authenticity, sustainability, and the pure joy of working with nature.

The comprehensive template system empowers Melissa to maintain consistent branding across all her marketing efforts, while the custom illustrations and flexible design elements ensure her brand remains fresh and engaging throughout different seasons and campaigns.

Complete brand suite included:

  • Logos

  • Fonts

  • Color palettes

  • Patterns

  • Illustrations and icons

  • Adobe Express brand library and templates set up

ReVamped: Brand Design Package

I collaborated with Brittany to develop a comprehensive brand identity for "Revamped Studio," her vintage furniture restoration and home decor business. This project went beyond traditional branding to include professional photography documentation and hands-on training, creating a complete visual ecosystem that authentically represents her craftsmanship and artistic vision.

This project demonstrates the power of comprehensive brand development that goes beyond visual identity to include authentic storytelling through photography and client empowerment through education. By documenting Brittany's actual process and workspace, we created a brand that feels genuine and trustworthy, essential qualities in the vintage furniture market where customers are investing in both the piece and the story behind it.

The combination of professional brand design, authentic photography, and practical training creates a sustainable foundation for long-term business growth while maintaining the personal, artisanal character that makes Revamped Studio unique in the marketplace.

Complete brand suite included:

  • Logos

  • Fonts

  • Color palettes

  • Canva brand library and templates set up

  • Brand photography session and training

Everyday with Amy: Brand Design Package

I collaborated with Amy, a dynamic multi-faceted entrepreneur, to create a cohesive personal brand identity that could seamlessly adapt to her diverse business ventures. Amy's unique combination of yoga instruction, nutritional consulting, meal planning services, brewery/winery fitness classes, and lifestyle content required a flexible brand system that could maintain consistency while allowing for content pivots across different focus areas.

This brand identity successfully solved the challenge of representing a multi-faceted entrepreneur without diluting her message or confusing her audience. The segment identifier system allows Amy to be strategic about content focus while maintaining the authentic, personal connection that makes her approach to wellness unique.

The flexible color and icon system provides endless possibilities for content creation while ensuring every post feels unmistakably "Amy." This approach has enabled her to grow her audience across different verticals while building a strong personal brand that can evolve with her business.

Complete brand suite included:

  • Logos

  • Fonts

  • Color palettes

  • Canva training

  • Brand photography session