B2C Portfolio
Here are examples of B2C marketing projects that I have successfully worked on.
UnitedHealthcare Government Programs
Medicare Clarity Guide Refresh
Year
2024
Role
Lead Creative/Art Director
Audience
Prospective members
Create a new design system for the on-boarding materials new members receive starting with the Clarity Guide. We aligned the create look with the current Plan Year Creative Platform to create a cohesive experience for the members.
Creative contributions:
Audit corresponding materials
Make recommendations on system alignment
Design and layout of the current guide
UnitedHealthcare Individual & Family Plans
Redetermination Social Campaign
Year
2023
Role
Lead Creative/Art Director
Audience
Non-members/Prospectives
Capture Medicaid recipients who are losing their coverage by offering Individual and Family Plans available from UnitedHealthcare. The goal is to develop a compelling digital campaign that effectively highlights the numerous benefits and features of UHC, encouraging eligible individuals to explore their options and maintain continuous health coverage.
Creative contributions:
Work with marketing to develop the main messaging
Develop concepts for digital and social ads
Storyboards for YouTube videos, art direction of animation
Production of static digital assets and animated gifs
UnitedHealthcare Individual & Family Plans
New Member Welcome Kit
Year
2022
Role
Lead Creative/Art Director
Audience
New Members
To comply with the paperless by 2025 initiative, the marketing team was looking to take the welcome kit—which consists of more than 10 touchpoints—and significantly reduce the number of mailings that a new member receives when they sign up for a plan.
The creative team was challenged to rethink not only the content but also the various ways we engage and communicate with our members, aiming for a more streamlined and environmentally friendly approach.
Creative contributions:
Audit existing touchpoints and make recommendations for future state
Lead the creative team in developing 2 systems for the marketing team to test
Execute the system for web, email and printed materials