Retail Portfolio
Here are examples of Retail projects that I have successfully worked on.

UnitedHealthcare Government Programs
Medicare Agent Sales Kiosks

Year
2023

Role
Lead Creative/Art Director

Audience
Prospective members

Create mobile kiosks for agents to be able to talk to prospective members in malls and big box stores. The desired outcome was to make people stop and ask questions about Medicare coverage or get more information.

Creative contributions:

  • Talk to agents to ensure their needs/concerns were heard and taken into consideration when designing the kiosk spaces

  • Concept development

  • Work with vendor to create production ready files

Häagen-Dazs Shops
In-store POP

Year
2011

Role
Lead Creative/Art Director

Audience
Ice Cream Enthusiasts

Develop an integrated promotional campaign for a new line of sundaes over a period of four months.

Worked with the client team to develop the creative strategy and concept direction. Art directed a 3 day photoshoot of products and ingredients Lead a team of 2 designers and a copywriter to develop the creative look for each of the concept strategies. Supervised the design and productions phase of the project.

Creative contributions:

  • Creative Strategy

  • Concepting

  • Photo shoot Coordination & Direction

  • Photo Retouching

  • Supervise Design & Production

Häagen-Dazs Shops
Signature Product Redesign

Year
2011

Role
Lead Creative/Art Director

Audience
Ice Cream Enthusiasts

The challenge was to refresh the signature Dazzler product line. We needed to develop new creative that married the Häagen-Dazs corporate branding and Shops branding. I coordinated and directed a 3 day photo shoot of the products and ingredients, all Häagen-Dazs products are shot with real ice cream and ingredients.

Creative contributions:

  • Creative Strategy

  • Concepting

  • Photo shoot Coordination & Direction

  • Photo Retouching

  • Supervise Design & Production

Lunds & Byerly’s
In-store Signage

Year
2006

Role
Designer/Production/Installation

Audience
Consumer

Design and execute in-store signage for Lunds & Byerly’s grocery stores. I worked with the Creative Director to execute the overall look & feel of the environmental graphics. 

Creative contributions:

  • Coordination of agency and vendor production

  • Installation in 28 locations

  • Client presentation and management

Lunds & Byerly’s
Private Label Packaging

Year
2006

Role
Designer/Production

Audience
Consumer

Lunds & Byerly’s combined their private label products to launch a combined master brand for their private label products.

Worked with the Creative Director to execute the packaging concept across all of the private label products offered. Worked with the client and vendors to ensure the packaging was accurate and executed perfectly.

Creative contributions:

  • Design execution of labels across the entire product line

  • Art direction of photo shoots for label art

  • Work with vendors, US and global, to create labels to be produced at their facilities